Hey there, my lovely fans! It’s your OF girl Rundalya, and today I want to dive into a topic that’s crucial for all content creators on OnlyFans: how to calculate your key performance indicators (KPIs) without relying on expensive CRM systems. Let’s break it down and see how the laws of economics apply to boosting your sales!
Don’t Waste Money on CRM Systems!
First off, I don’t understand why some people pay for CRM systems like Infloww or BuddyX when they’re only using 10% of their capabilities. Instead, invest in an advertising subscription and save your money! If you’re not interested in that, don’t worry—I’ve got some great insights for you right here!
Understanding Your Metrics
Let’s start with the basics. We’re going to focus on a key formula that can help you assess your sales effectiveness:
APC * APV = ARPPU
(Transactions per spender * Average check = Average revenue per user)
This formula is essential for understanding how well your sales are performing.
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What is APC?
APC (Average Purchases per Customer) shows how frequently your fans return to make purchases. It’s a key indicator of loyalty and engagement. If your APC is below 4, it suggests that you’re either not retaining fans effectively or you’re overwhelming them with too much content, leading to a “burnout” effect.
How to Influence APC:
- Optimize Your Sales Funnel: Make sure your initial contact is strong. If your chatters don’t understand what’s important to your fans, they won’t be able to engage them effectively.
- Enhance Your Content Packs: If your sexting pack only includes three paid items, it’s physically impossible for your APC to grow. Aim for 7-8 items in your packs to increase value.
- Know Your Spenders: Keep track of your fans’ interests and preferences. Create individual profiles for your VIPs to tailor your communication and offerings.
Remember, it’s much easier and cheaper to bring back a fan who has already paid than to convert a completely new person.
What is APV?
APV (Average Purchase Value) is the average amount spent per transaction. If a fan buys a custom for $200 but pays twice at $100, your average is $100. If they pay $200 at once, your average is $200.
If your APV is below $15, you might be undervaluing your content. If it’s above $40, you could be pricing yourself out of the market.
How to Influence APV:
- Work on Positioning: If you previously sold content for $5 and suddenly raise your prices without justification, you risk losing fans.
- Understand Pricing: Your average check should reflect the value of your content. Aim for a minimum of $15 based on industry standards.
- Simple Math: Let’s look at a couple of cases to illustrate how to reach your financial goals.
Case Studies
Case 1:
- APC: 4
- APV: $15
- Conversion Rate: 3%
- Goal: $10,000
Calculation:
- 4 * 15 = $60 (Revenue per spender)
- 10,000 / 60 = 167 (Spenders needed)
- 167 * 100 / 3 = 5,567 (New fans needed)
- Daily Requirement: 186 fans per day to reach $10,000.
Case 2:
- APC: 4.5
- APV: $25
- Conversion Rate: 3%
- Goal: $10,000
Calculation:
- 4.5 * 25 = $112.5 (Revenue per spender)
- 10,000 / 112.5 = 89 (Spenders needed)
- 89 * 100 / 3 = 2,396 (New fans needed)
- Daily Requirement: 98.9 fans per day to reach $10,000.
The Synergy of APV and APC
If your APV is $13 and your APC is around 6-7, it doesn’t necessarily mean you need to raise prices. Instead, focus on understanding why your content is selling for so little. Conversely, if your APV is $45 and your APC is around 3, it’s time to reassess your pricing strategy to attract more transactions.
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Conclusion
In summary, understanding and calculating your APC and APV can significantly impact your earnings on OnlyFans. By optimizing your sales funnel, enhancing your content packs, and knowing your fans, you can create a sustainable income stream.
If you can’t drive 500 fans a day, focus on improving your sales strategies instead. Remember, the synergy between APV and APC is crucial for your success!
With love,
Rundalya
Content Creator & Economist — https://linktr.ee/rundalya
Contacts:
Channel for Onlyfans models: https://t.me/alonedrops
My Onlyfans blog: https://rundalya.fun/blog/
Traffic and consultations: https://t.me/alikopen
